Defining the RolesWhat a Brand Manager Actually DoesIn the bustling streets of Johannesburg or the quiet platteland, the person holding the title of brand manager is often the silent architect of perception. While public relations teams chase the daily news cycle,...

Why Study Public Relations at UNISAFlexibility of Distance Learning for Working ProfessionalsThe demands of a full time career rarely align with a lecture timetable. The most recent work you can get in South Africa likely wants you in a room, at a set hour, with a...

Understanding the PR Talent LandscapeThe Evolving Skill Sets in Modern PRLast Tuesday, a Johannesburg firm asked me to draft a crisis statement, analyse sentiment data, and pitch an influencer, all before lunch! That is the new reality of public relations companies...