Defining the RolesWhat a Brand Manager Actually DoesIn the bustling streets of Johannesburg or the quiet platteland, the person holding the title of brand manager is often the silent architect of perception. While public relations teams chase the daily news cycle,...
Why Study Public Relations at UNISAFlexibility of Distance Learning for Working ProfessionalsThe demands of a full time career rarely align with a lecture timetable. The most recent work you can get in South Africa likely wants you in a room, at a set hour, with a...
Understanding the PR Talent LandscapeThe Evolving Skill Sets in Modern PRLast Tuesday, a Johannesburg firm asked me to draft a crisis statement, analyse sentiment data, and pitch an influencer, all before lunch! That is the new reality of public relations companies...
Understanding PR EventsThe Definition and Scope of PR EventsTo understand what is public relations events, one must examine their core purpose. These are deliberate gatherings engineered to build and manage relationships between an organization and its audiences....
Understanding MSL Group and Its Global PR FootprintThe Origins and Evolution of MSL GroupIn an industry shaped by fleeting trends, MSL Group has built its reputation on decades of steady transformation. Few firms can trace their lineage back to a single Parisian...
Understanding the Core of Public RelationsPublic relations is often mistaken for spin. It is actually the discipline of building trust between an organisation and the people it serves. A 2023 study found that 63% of consumers buy from brands they believe communicate...
Understanding Public Relations FundamentalsDefining Public Relations in the Modern WorldPublic relations is the deliberate cultivation of trust between an organisation and its publics. To ask what is public relations and communication all about is to ask how...
The Canadian Communications ContextUnderstanding Local Media LandscapesOne-third of Canadian municipalities have no daily newspaper, a reality that forces communicators to rethink outreach. Understanding these gaps is foundational to the fundamentals of public...
Public relations foundations and requirementsOverview of PR requirements and stakeholder expectations"People forget what you say, but they remember how you made them feel." That truth anchors the foundations of public relations and communication requirements in firms...