Core PR Foundations for AuthorsDefine your author brand and PR goalsAcross South Africa’s bustling literary landscape, a clearly defined author brand acts as a beacon in a twilight ocean. In a flood of thousands of messages daily, a crisp, authentic presence rises to...
Understanding the B2B PR LandscapeTarget Audiences in B2B Communications“In B2B, trust doesn’t just accompany a product—it drives the decision!” says a Cape Town CMO. Understanding the B2B PR landscape means mapping how messages travel from a b2b public relations...
The Strategic Value of Public RelationsReputation as a Business Asset“Reputation is the currency of the digital age,” and it travels faster than any press release. The strategic value of public relations turns perception into power, shaping how customers, partners,...
Core concepts of corporate communication in public relationsDefinition and scope of corporate communication in public relationsIn South Africa, 73% of stakeholders say trust hinges on transparent, timely updates from brands. The heartbeat of any organization is found...
Public Relations Requirements Framework for TutOverview and FoundationReputation is a living thing, and a single misstep can echo across campus and boardroom alike. A veteran PR strategist once whispered, "Reputation isn’t built in a month; it’s curated in moments."...
Strategic planning for PR Q&A PDFsIn South Africa's breakneck news cycle, a well-crafted PR Q&A PDF can be the difference between silence and headlines. A recent industry poll hints that 62% of journalists lean toward concise, downloadable Q&As over...
Understanding the Public Relations Team: Structure, Roles, and StrategyUnderstanding the PR team conceptSouth Africa's media cycle moves fast, and the PR team acts as the quiet engine behind credible storytelling. what is public relations team; it's a carefully...
Branding and Reputation Management in BusinessPublic relations goals in businessPeople remember how brands make them feel, not the slide deck. "People will forget what you said, forget what you did, but they'll never forget how you made them feel." In branding, that...
Public Relations Agency SEO OutlineUnderstanding the Role of a PR AgencyIn South Africa's fast-moving media tapestry, a public relations agency isn't merely shaping headlines—it's shaping trust. A recent stat shows stories backed by PR travel 3x faster online, turning...