Foundational traits of public relationsStrategic messaging and audience targetingAudience trust has a price tag: genuine stories travel farther than polished ads. In South Africa, many brands rely on trusted voices, and surveys show people value recommendations over...
Public relations and corporate communication: roles and impactStrategy and Messaging FoundationsIn South Africa’s fast-forward media climate, trust travels faster than a rumor. A study shows 62% of consumers won’t engage with brands lacking a consistent narrative. But...
Understanding the PR professional landscapeWhat is a public relations specialist?“Trust is earned in public, not bought in private,” a veteran remark that lands like a bell in crowded media rooms. In South Africa's vibrant market, the landscape blends newsroom...
Understanding Digital Media and Public Relations: A Comparative OutlineUnderstanding the Landscape of Digital Media and Public RelationsIn South Africa's fast-curving media maze, audiences skim, share, and decide in seconds. The best campaigns blend story, data, and...
Bursaries in public relations during 2024: a comprehensive outlineFoundations and context for bursaries in public relations during 2024There’s a quiet catalyst behind standout public relations campaigns: a bursary that lights the way, a whisper in the newsroom that...
Defining Africanisation in Public RelationsOrigins and context of AfricanisationIn a country with 11 official languages, local resonance is not optional—it's strategic! A recent South African study found that 58% of consumers trust brands that reflect local voices....
Starting a Public Relations Agency: A Practical OutlineLaying the FoundationAcross South Africa, trust travels faster than headlines when a story feels real. The quiet mornings in rural towns showed me that people respond to honesty, not polish. A thoughtful narrative...
Foundations of Public Relations in iGaming and Betting BrandsKey PR objectives for gaming platformsIn South Africa's iGaming scene, brands win or lose on perceived integrity rather than flashy odds. A sharp 28% uptick in user trust follows a proactive PR approach...
Public relations landscape in Kansas CityUnderstanding the Kansas City media landscapeBetween gleaming streetcars and brick avenues, Kansas City's public relations landscape unfolds as a chorus of voices—legacy papers, buzzing radio rooms, and nimble digital outlets...