Public relations overview and foundationsDefining Public RelationsAttention is currency, and PR is the ATM that dispenses it. In the messy arena of brands and buzz, public relations what is it? It's the intentional practice of shaping how audiences perceive your...

Role Overview and Core ResponsibilitiesKey duties and daily tasks"Perception is reality," they say, and in the shadows of digital noise, this role choreographs that truth. In the public relations and marketing associate job description, Role Overview centers on...